Press Release

Contact: Gabrie Higbie  
Calyx Communications  
Phone 970.389.3709
gabrie@calyxcommunicationas.com 


Press Release 

Roots Rx Stores Bring Together Cannabis Community Top Players in Support of Aspen Gay Ski Week. 


Roots RX is a recreational marijuana dispensary with six locations across the Colorado Rockies. We are focused on delivering top quality products, at an affordable price, with a product selection tailored to the mountain lifestyle. Our stores are comfortable and relaxed, and our staff is welcoming and informative. 


Aspen, CO, January 4, 2019: Roots Rx is deeply entrenched in the Mountain Communities they serve. When Roots Rx was presented with the opportunity to support Aspen Gay Ski Week, the team jumped at the chance. 


Roots Rx has always had a philosophy of inclusion in all of our stores” explains Brittany Centifanto, GM of Roots Rx. “Whether it’s our staff members, or any member of our local communities, we want people to feel welcome, included and not judged. We are honored to participate in the largest fundraiser for AspenOUT and know that it sits with our own philosophy of philanthropy and inclusion.” 


Once Roots Rx got on board with a partnership with AGSW (Aspen Gay Ski Week), the team immediately started pulling in some of our key partners. Creating an industry wide awareness of the importance of the fundraising efforts of AGSW, Roots Rx was able to cull partnerships for the event with some of the leading brands in the Cannabis industry. Willie’s Reserve, 1906, Lucid Mood and Toast all jumped at the chance to work with this partnership and bring a message of inclusion and acceptance to the AGSW community. 


"Aspen Gay Ski Week is a premiere Winter celebration and we could not think of a more perfect fit to launch our 'Be Social. Be Mindful. Be You' campaign" states Toast CEO Punit Seth, "We're thrilled to support the 2019 AGSW event.” Toast is providing branded condoms to all AGSW guests. 


“We see this is a great opportunity for LucidMood to join the cannabis industry in supporting the LGBTQ community.” Explains Tristan Watkins, CSO (Chief Scientific Officer) LucidMood. “This will be an amazingly fun event that supports an important cause — we are ecstatic to
participate. Hope to see you on the slopes!” 


Roots Rx in Aspen is honored to be a part of such an important event for both the Aspen community as well as continuing its support of the LGBTQ community. Check the Roots Rx website for details about each brand and what they are doing to help support the event. RootsRx.com/AGSW. 


Gabrie Higbie
Calyx Communications gabrie@calyxcommunications.com 970.389.3709